Reach for it when
- You want one codebase and one team shipping to iOS and Android, instead of two of each moving at different speeds.
- You already have a React web team whose skills and patterns carry straight over to mobile.
- You need to move fast and update often, with over-the-air updates and a fast iteration loop through Expo.
- The app is UI, data, and integrations heavy, which is most apps, and the occasional native need can be bridged.